Resume — Lucy Grace Murphy

Product Marketing Manager

Program Management Intern

Dublin, Ireland

Owned and developed a brand awareness initiative, gained a hands-on understanding of the customer’s perception of the service, frustration areas and willingness to adopt
Spearheaded a plan to increase the level of brand awareness through 6 internal workstream and external paid advertisement, leading to an awareness increase +5% QoQ – activities included applying SEO concepts and external advertising
Built data visualizations using SQL and Tableau for KPIs reducing that manual report work by 8 hours weekly.

Recruiter

Chicago, Illinois

Managed the full recruitment cycle to ensure staffing needs were met for all 10 nationwide locations.
Developed and implemented an applicant tracking system that met our unusual needs utilizing Excel, eliminating the need for a large investment in software and increasing productivity by 35%.
Iterated on messaging to qualified candidates for given roles to improve response rate from 7% to 12%.
Liaised and communicated with hiring managers and senior members of staff to strategize on pipeline development and improvement areas.

Human Resource Specialist

Austin, Texas

Crafted compelling product positioning, messaging, and technical content to drive market differentiation, increase customer understanding, and support informed purchase decisions.

Led market analysis, competitive intelligence, and cross-functional collaboration to uncover critical insights, informing product strategy and driving a 25% increase in market share.
Established subject matter expertise, delivering technical presentations, product demos, and sales training to empower sales teams and achieve a 20% increase in sales conversions.
Championed strategic marketing initiatives, boosting customer engagement by 20% and contributing to demand generation through content creation and targeted marketing campaigns.

Initiated a restructuring of the recruitment process by launching a digitalisation process. Leading to an increase in efficiency by 60% and allowing for a smoother onboarding process
Managed and maintained all online recruitment tools, increased talent pool by 17%
Interviewed candidates and scheduled 10 interviews a week for hiring managers
Supervised the monthly recruitment budget, allocating funds based on success metrics data.

GPA 4.0

Dissertation title: “An insight into the experiences of female board members in relation to risk management within an Irish context.”

Subject covered: Project management, digital marketing

GPA 3.8

Dissertation Title: “The role of social media in modern recruitment.”

Subjects covered: Marketing, Strategic Management, Business Analytics

Google Project Management: Professional Certificate. Google (2022).
Project Management Professional (PMP) Certificate. Project Management Institute (Ongoing).
Fundamentals of Digital Marketing. Google (2021).
Hubspot Inbound Marketing certification (2022).