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Work experience

M3 Solutions

Product Marketing Specialist

November 2022- Present

  • Led sales enablement initiatives by creating and deploying content, demos, pitch decks and webinars for every stage of the customer journey, contributing to a 1.5x YoY revenue growth across all sales regions, and enhancing pipeline generation. 

  • Performed comprehensive market and customer research, delivering valuable insights and pain points. Instrumental in shaping GTM strategy and contributed to successful marketing and sales alignment. 

  • Defined and communicated compelling product positioning and messaging tailored through strategic segmentation, resonating with target customers and enhancing brand differentiation in the marketplace. 

  • Spearheaded omni-channel GTM campaigns, resulting in a 109% increase product adoption YoY. Leveraged a blend of marketing materials, email, blogs, webinars, landing pages. 

  • Collaborated cross functionally with product and engineering teams on end-to-end product and feature launches, creating strong positioning and messaging and contributing to global GTM strategy. 

  • Implemented data-driven email marketing strategies leveraging advanced automation techniques to drive acquisition, activation, and retention across the customer lifecycle.                                                                                           

Amazon

Product Marketing Specialist

 December 2020-December 2021

Program Management intern

June 2020-December 2020

  • Initiated brand awareness research using customer insights and adoption behaviour. Identified pain points through surveys, interviews, and feedback to drive improvements. 

  • Pioneered a multi-channel brand awareness campaign, coordinating efforts across 6 internal workstreams and external advertisements. Resulted in a notable 10% increase in brand awareness QoQ. 

  • Utilized data analytics to drive strategic decision-making, and developed a robust dashboard for automated weekly report generation, optimizing efficiency across the team.                                                                                              

  • Created and engineered a unique applicant tracking system tailored to the organization's specialized needs, resulting in significant cost savings and a 35% increase in team productivity.

  • Orchestrated end-to-end talent acquisition processes for 10 nationwide locations, ensuring seamless operations by fulfilling 100% of the staffing requirements.

  • Spearheaded cross-functional collaboration with hiring managers and executives to streamline the recruitment pipeline, leading to a 22% reduction in time to hire.

  • Utilized strong presentation skills to articulate strategy, updates and outcomes to key stakeholders driving alignment and buy in across teams.                                                                                              

ARO

Recruiter

October 2018 - August 2019

Education

Trinity College Dublin

MSc. International Management

  • 4.0

  • Dissertation title: The Intersection of Gender and Risk Management in Irish Boardrooms

    • Applied International Strategy

    • Cross-Cultural Management

    • Ethical Business

    • Experiences in International Management

    • Global Brand Management

    • Global Social Entrepreneurship

    • Global Supply Chain Management

    • International Business Strategy Theory

    • International Consultancy Project (ICP)

    • International Digital Marketing

    • International Entrepreneurship

    • International Human Resource Management

    • International Marketing

    • International Sales

    • International Trade and Business

    • Project Management

Dublin institute of Technology

  • 3.8

  • Dissertation title: Leveraging Social Media for Modern Recruitment: Impacts and Implications

  • Year 1

    • Communications

    • Digital Business Skills

    • EU Frameworks

    • HRM Legal Framework

    • Introduction to Human Resource Management

    • Macroeconomics

    • Marketing

    • Organisational Behaviour

    • Principles of Management (1)

    • Principles of Management (2)

      Year 2:

    • Business Analytics & IT

    • Designing and Delivering of Training

    • Employee Resourcing and Talent Management

    • Employment Law

    • Finance

    • Future of Work

    • Health and Safety Management

    • Workplace Wellbeing

      Year 3:

    • Contemporary Issues in HRM

    • Developing Professional Practice (Elective)

    • Ethics and Corporate Governance

    • Organisational Change

    • People Management Practice

    • Work Placement (Elective)

      Year 4:

    • Dissertation

    • Managing Diversity at Work

    • Performance Management

bSc. Human Resource Management

certificates

  • A/B Testing

  • Asana

  • Brand Management

  • Budget Management

  • Campaign Management

  • Canva

  • ClickFunnels

  • Content Creation

  • Content Marketing

  • Copywriting

Skills

  • Growth Hacking

  • Hootsuite

  • HTML

  • HubSpot

  • Influencer Marketing

  • Instagram Marketing

  • Keyword Research

  • Lead Generation

  • LeanData

  • Market Research

  • CRM Management

  • CSS

  • Customer.io

  • Data Analysis

  • Digital Advertising

  • Email Marketing

  • Facebook Ads

  • Google Ads

  • Google Analytics

  • Graphic Design

  • Marketing Automation

  • Marketo

  • Microsoft Suite

  • Mobile Marketing

  • Pay-Per-Click (PPC)

  • Podcast Marketing

  • Product Marketing

  • Programmatic Advertising

  • Remarketing

  • Salesforce